Sales Lessons from one of the Greatest Speeches of all Time

Martin Luther King's "I have a dream" speech and its segue into "Let Freedom Ring" is a masterful lesson in storytelling and mobilizing your ideal prospect into an impassioned and action taking client.

If you put on your marketing and communications glasses and listen to each of the greatest speeches of the last 100 years, you will very quickly identify why this speech was one of the great moments that moved hundreds of thousands if not millions of people.

 So on this Martin Luther King Day, do listen to it again with your sales and communication glasses on and think about your target audience and how you could be reaching them better.

Let me know what you think and if you want help figuring out YOUR Story, your profit throughline and how to IDENTIFY and reach YOUR Ideal client, think about jumping into our next Crushingit Bootcamp.

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