Digital communications are now essential to the investor decision process
From the always excellent Edelman Trust Barometer Special Report: Institutional Investors
Digital communications are now essential to the investor decision process .....
Ninety-eight percent of investors use social platforms, such as LinkedIn and Twitter, to inform investment decisions on a weekly basis. Eighty-six percent of investors say they consult a company or an executive’s social media channels when evaluating a current or prospective investment.
That is why we invest so much effort in coaching and guiding our Emerging Managers to really focus on this aspect
Download the full report here with special thanks to the outstanding team at Edelman
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We're building a movement and are no longer content to erect our skyscrapers (content) on rented quicksand (social media) - so lets make sure we don't lose touch.
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